By Raj Kamal
Nov 04 , 2020
Every business should make it easy for their customers to contact them. No matter the strategy, following one simple method, will eventually help them grow in the long run.
A lot of websites put their phone numbers or email addresses, thinking their customers to contact them. Apart from that, several websites also put their HTML mail to links. But is it that easy? No. No customer wants to save your mail or email id just to contact you. Instead of simplifying things, it only leads to complex issues. Relying on these means for your customers to contact you will complicate things.
It is here that the contact forms come in handy. Not only do these contact forms make things easy, but it also saves a lot of time. Hence, contact forms do have many benefits.
Security
The best benefit of having a contact form on your website is that it helps to make your website secure by reducing spam content. Putting up an email address on your website will only lead to spam emails.
The website crawlers are always in search of exposed email addresses. Eventually, spammers may get hold of these mail addresses, and you may become a victim of unwanted and annoying offers. This will also lessen the risk of hacking.
As a result, you can include the contact form on your website.
Availability
One of the main reasons why you should have a contact form on your website is to promise availability. The Contact form acts as a substitute for manual help because it is available to take your calls and queries all the time. Running a business requires to fix everything and in time. As a business owner, you need to take responsibility and look into every matter carefully.
With the Contact Forms, you will be able to receive all queries from your potential customers. Furthermore, you can set the automated reply version too. As soon as the customer hits the send button for the query, they will receive the automated reply.
Make yourself reachable
A lot of business owners, being tired of constant spam mails, prefer linking their social media profile to contact pages, thinking it will be easy for the users to reach out to you. But, does everyone contact you on your social media platform?
Not everyone is active on social media, so it can become pretty inconvenient if they need to contact you through social media. If the visitors or customers can't reach you, they tend to move elsewhere, which will result in a loss in your business.
Having a contact form integrated into your website allows your users to contact you easily. Moreover, it acts as an assurance that you're available. As a business, you should have a phone number integrated into the website, but it won't be as effective as contact forms.
Contact forms act as potential means for your customers to reach out to you even when you're not available. The contact forms are there on your website 24*7, and thus, your customers will be able to reach you faster and more conveniently.
Convenient
One of the signs of excellent customer service is to make things easy for your users. As an entrepreneur, you should focus on implementing things into your business to make it easy for your customers to reach out to you. If the customers can easily convey their queries without writing an email to you, they are likely to be more satisfied. This makes you stand one step ahead of your competitors (only if they haven't included a contact form on your website).
As per customers, contact forms are one of the easiest ways to reach out to the businesses. The contact forms allow the customers to contact you directly, rather than sending an email and waiting for replies.
Multi-functional
Contact form may be considered to be a potential medium of contacting the business form. However, contact forms do not serve 'that' purpose only. The contact form should have 2-way communication. But, contact forms are often used by specific candidates to raise queries on job openings, give feedback, inquire about events, and more. As a result, it is more than just a 'contact' medium, thereby serving your business in several ways.
Automate Tasks
Once a visitor submits the form, you can send an email directly to that 'particular' visitor to guide them through. As a result, you wouldn't need to fall into the trap of forwarding mails, neither for you nor for them. Custom email notifications ensure customers that the business has received the query and would get back to them shortly.
Know your audience
Aren't contact forms a great way to communicate? When the customers fill out the contact form, you get to know a lot about the audience. You can customize a contact form to post lead questions and get answers. Make sure to put these questions upfront so you can have an idea of what your customers want. If you want to know where your customers are based, you can integrate Geolocation into it too.
Furthermore, you can set conversion goals and get to know about the number of visitors on the Contact Form page. Also, with certain integrations, you will be able to track from where the customers are coming into your page. Hence, you can customize your strategies depending on this data to convert your visitors into potential customers.
Increases professionalism
One common quality of all high-quality websites is that they have a contact form integrated into their website. Adding a contact form to your website helps to make it appear more professional to the users. However, just integrating it into your website isn't enough. You need to ensure that the Contact form is strategically placed on the website to reach out more to the clients.
Takeaway
Contact forms are great, but it also depends on your strategies, whether it reaches the customers or not. Not having a contact form on your website can indeed have some negative impact on the business, with the main one being the loss of clients. Include the Contact Form plugin today.