By OMSOFTWARE - Web & Mobile App Development Company | Pune
Jan 29 , 2018
Learn how cinemagraphs are changing the landscape of motion advertising and how as a brand you can leverage on this fastest growing advertising medium. This article covers some of the important things such as what is cinemagraphs, what are its benefits, How To Use It On Your Ecommerce Website Intelligently. Learn on, and for any query; please comment.
Cinemagraphs are actually still photographs in which minor or continued movements occur, forming a small sequential video clip. They are published as animated GIFs or in other media formats.
In this competitive world, as a brand, you need to channelize your marketing efforts, and continue to discover value. Your customers like to be engaged and entertained and inspired. If you want to develop a loyal fraternity of updated customers; you should address their specific demands and channelize your efforts in such a way that they keep coming to your website.
Why you should start using Cinemagraphs into your existing marketing strategy?
Almost all major brands - who know How To Keep Evolving In This Dynamic Marketing Eco System - are using cinemagraphs. This form of advertising gives advertised an increased way to leverage on native advertising world. The art of developing a cinemagraphs is essentially to focus a specific moment, and isolating those pinpointed in continued loop. Tell a story using cinemagraphs, make your audiences think and they will stick to your brand message.
It is a proven fact that cinemagraphs when used well and administered properly can drive audience engagement. So, in order to drive audience engagement, and develop a sophisticated system of continued audience engagement, as a brand, you should start using cinemagraphs.
How to use cinemagraphs on ecommerce website
You can use this medium of communication in a number of ways. Some of the mediums include the following -
As an e commerce website manager, you must want to attract pinpointed set of audience engagement to your website. Here are more ways you can use cinemagraphs to generate better value and demand to Your Ecommerce Website.
Give useful tag line for a product to advertise and then using cinemagraphs make the message spread using social media.
Focus on generating interest on motions that matter. For example, if you are selling a tea brand on an ecommerce website yourself, the motion or loop engagement should be on the event that shows the mixing of milk with tea. The constant motion, the color, and the story the Cinemagraphs bring can specifically generate targeted interest in your audiences