By OMSOFTWARE - Web & Mobile App Development Company | Pune
Jun 29 , 2018
Mobile app success is not meant to be successful only by the user acquisition. It can be said successful by engaging users. Downloading an app on your mobile and not using it means nothing. Some app developers also pay users to use the app. After acquiring users it is also crucial to retain them.
Engagement of mobile app and its retention are two genuine and important aspects of mobile app success. Low user engagement and retention is the sign of app failure but high users of the mobile app and great user retention rate is a symbol of victory.
Two Main Aspects Of Mobile App Success
1. User Engagement:
The most important thing to avoid mobile app abandonment is adding its users. High user engagement is said when each user performs at least ten sessions per month.
2. User Retention:
According to industry's standard it is said that successful app retention is likely to be said when a user is likely to return within three months of its first use. App retention rate also depends on the nature of the app. So, it is important to note that each brand has its own definition of retention.
Five Great Tips To Avoid Mobile App Abandonment
Some important steps help you determine how to engage and retain users to the rate of mobile app abandonment. It is beneficial to consider these tips before you launch your app.
1. Assure a high-quality app with decent functionality
The first and foremost step is to create a high-quality app to boost the engagement and retention rates. There is less possibility that an app has no or minor mistakes at the time of launch. It is crucial to test it for any bug to avoid the trouble of imperfect launch.
2. Demonstrate the benefit in the app store listing
It is beneficial to demonstrate your app benefits beautifully at the app store to attract more and more users.
3. Easy On boarding
Your app should be easily accessed by the users. Make account creations and logins easy. Describe a step by step process of your app's features.
4. Use Push Notifications
Push notifications have their own crucial features. First of all, they remind the users that the app is successfully installed. Also, they keep reminding users of the app's daily usage.
5. Encourage two-way communication
Engage users by asking the feedbacks that give them the means of engagement.
Keep your app updated and give your users experience of personalized content and new features to retain their interest.
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