By OMSOFTWARE - Web & Mobile App Development Company | Pune
Aug 09 , 2017
The mobile devices are invading the content consumption landscape. They are presumably gaining widespread limelight and because of some favorable factors such as easy availability, low cost, easy integration with virtual technology, low cost Internet etc; almost all leading brands are migrating their desktop-only content strategy to mobile and hand-held devices thereby making it extremely simple for their customers to easily consume important content, and then process the content.
Given the popularity of marketing mobile only consumers has arisen, it is very crucial that developing pinpointed mobile content has become more than important in today's volatile marketplace. So, these are a few tips marketers can take into consideration in order to develop standalone content for mobile users.
Stop. If you are retrofitting the traditional desktop content into hand-held devices, it's time you stop and think out of the box; well literally
Stop idealizing content strategy, which is more focused on desktop to mobile plan. Rather, Choose A Balanced And More Important Content Strategy that begins from mobile to desktop. Having the previous work model often results in more work for the stakeholders. So, think about your mobile audiences and then your desktop customers in the flow of small to big screen size.
Write better headlines
It is very obvious that mobile users are used to get bored easily and they are not serious readers like their desktop loving friends are. It is not their fault but the screen size and mode of content viewing is psychologically as such. That's why in order to get their attention, you should be expert at writing wonderful, very articulated and simplistic yet powerful headlines.
Structure your mobile content uniquely
It is also a fact that mobile users if they find a topic good and worth a read they might read it taking as much time as a desktop reader. The only difference however is that mobile users read the topic differently? So, to ensure that they do read the content on your hand-held devices smartly, it is important to ensure that you structure your mobile content uniquely. A large block of content might not be engaging and could actually defeat the purpose of reading than evenly scattered, easy to read, simple and uncluttered type of content.
Reconsider the definition of mobile friendly content
Always do a research on your audience, how much time do they spend on mobile devices, what they actually want to read, and how their viewing patterns affect your mobile consumption behavior etc. Before working out a god mobile content strategy, research plays a very crucial role.
Learn what the difference and adaptability of long and short form content
When it comes to Choosing Long vs. Short Form Content, always ensure that you choose a balance between the two. A reader might be interested to read a very long form article even on smartphone f its is logically posted whereas someone on desktop might not be interested to read a content at all.
These are some of the most important tips among others for marketers to cleverly integrate a meaningful content strategy into your marketing technique.