By Raj Kamal
Aug 10 , 2020
A logo is not only your brand's symbol but an entire representation. Without a logo, a brand loses its authority and is nothing.
Every business should work towards having a logo for their business that can help to boost the impression. It has the power to uphold your brand's perception.
Om Software can help you develop a logo that can help to reflect your brand's image.
But do you really want to change your logo?
Make sure to consider a few things.
A logo is the representation of your brand, but it also helps to reflect connection and experience.
We eventually connect the brand with its logo, but once the logo is changed, it becomes tough to recall whether the customer has connected with the brand or not.
The brand's mission and slogan aren't enough to reflect what the brand wants to communicate. Do you really want to change the logo that has spoken all these years for your brand?
Compared to words, the visuality of the brand has a more important role to play.
You may already have a logo design in your mind by now. But is it anything like your old logo, that meets the company's brand value?
Your business logo should talk about your brand values. What is the point of changing your logo if it cannot reflect your brand at all?
When you are considering redesigning a logo, you need to determine how many changes you want.
The new logo should somewhat be compatible with the current logo. You may hesitate to launch a new logo in the market, but if your strategy is right, there won't be much difference.
Hence, it wouldn't be tough for your business partners to communicate.
Are you too trendy with your new logo, while your current logo is pretty simple? While it is important to stay up with the trend, too much design can often turn out to be weird.
You must have come across logos of big brands such as Apple, McDonald's, and Nike. Do you know why they resonate so much with the audience? Because it's simple and yet conveys what it is aimed at.
When planning a new design, you may keep off the name, but do not forget to keep it minimalistic.
The design of your logo should be something that would stay relevant to the market even after a few years. You surely do not want to choose something that will require a change after a few years. Hence, rather than staying focused on today's trend, you should be focused on trends for the coming years.
What is the point of redesigning your logo if it doesn't differentiate your business from your competitors
As a business, it is essential to stand out from your competition. It is always beneficial to stay different from the school of fishes than being in the same one.
If you incorporate your business logo as per your own style, the logo will make a lot of sense.
Also, if your logo stands out from others, you will make it big in the business.
The key to making it big in the industry is to get as much feedback as you can.
When redesigning your logo, you need to consult your employees about whether they like the logo or not. Also, there's no harm in getting feedback from someone young.
Foolproof feedback will help you know the pros and cons of your logo. Since you are redesigning your logo, you shouldn't leave out any room for mistakes.
There are bound to be some people who won't like your logo. Hence, there are high possibilities that you may receive severe backlash due to your logo.
But before switching logos, make sure to take every feedback in a hearty spirit. A continuously changing logo may annoy your audience, and that surely isn't good for your business.
The integration of your logo has an important role to play. No matter how much time it takes, make sure to integrate your new logo the same way as the old one. It is necessary to keep a check with font, imagery, and colour palette.
Always remember, your logo is your brand. So, leave no room for mistakes and contact professionals at Om Software.